The platform, named Baidu Yi, will enable thirdparty application developers to create apps such as games, maps and other tools that they can distribute in a similar way to Apple Inc’s App store.
Baidu Yi is modelled on Google’s Android mobile operating system and will be rolled out to mobile devices in the future.
The company also launched its new homepage which will add four features, including social networking functions.
However, Baidu CEO Robin Li was quoted as saying the new homepage could have a negative impact on its revenue by requiring users to register a Baidu account, reducing traffic on the site. The new homepage, with more links and content, could also affect loading speed.
“We don’t know how negative it will be,” Li said in an interview with Internet portal SohuIT.
“No matter how big the loss would be, this represents the future of the industry. If we don’t do it, others might; if we don’t do it now, you might be forced to do it in the future; instead of waiting for others to push you, we would rather take the initiative.”
Baidu currently has around 200 million registered users, Li said.
GROWING, DIVERSIFYING
Baidu has built on its dominance of China’s search market significantly since Google’s highprofile exit last year citing hacking and censorship concerns, and now has an over 80 percent market share.
Baidu’s Nasdaqlisted shares are up nearly 50 percent so far this year, giving it a market value of around $50 billion.
The company has also been aggressively diversifying into ecommerce, online video and online travel to bolster growth and increase competitiveness.
An array of Chinese Internet firms and telco gear makers have launched selfdeveloped smartphones in order to gain a foothold in a market still dominated by traditional handsets and lowerend secondgeneration phones.
Alibaba Group, China’s largest ecommerce firm, launched a smartphone running its own mobile operating system in late July that will feature cloudbased applications and Internet search.
Huawei Technologies similarly launched its cloud computing smartphones in August, and Sina Corp recently rolled out a line of smartphones catering to users of its microblogging service Weibo.
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